![]() Don’t use bold or heavy sans serifs for longer body text.Use them whenever you want to share information easily, in a clear and direct way Sans serifs are known for their clarity and legibility.Ultimately, if you’re unsure which to use, stick to the following guidelines when using a sans serif font: However, we are seeing a resurgence in serif font logos (see Mailchimp and Match) to counter sans serifs’ domination of font trends in recent years. ![]() For display text like billboards or logos, design has until recently favored sans serif fonts. For long-form text, some researchers believe serif fonts improve legibility, but others have found no major difference. ![]() The simple answer is, it depends on the context. Is it easier to read serif or sans serif? Sans serifs are the opposite and tend to look a little more futuristic and modern. Sans Serif vs Serif: Serif fonts are essentially fonts with little curves or dashes on the tails and stems of each letter.
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